Geek Floor

Aluminium is a key material in many of Apple’s most popular products. And the manufacturers are still following the same old way to extract the Aluminium since 130 years. Aluminium giants Alcoa Corporation and Rio Tinto Aluminium today announced a joint venture to commercialise patented technology that eliminates direct greenhouse gas emissions from the traditional smelting process, a key step in aluminium production. This is a revolutionary advancement in the manufacturing of one of the world’s most widely used metals. Now Apple has partnered with these two giants and the Governments of Canada and Quebec to to reducing the environmental impact of its products through innovation, the company helped accelerate the development of this technology. And Apple collectively investing a combined $144 million to future research and development. Tim Cook, Apple CEO said “Apple is committed to advancing technologies that are good for the planet and help protect it for generations...