Aluminium is a key material in many of Apple’s most popular products. And the manufacturers are still following the same old way to extract the Aluminium since 130 years.
Aluminium giants Alcoa Corporation and Rio Tinto Aluminium today announced a joint venture to commercialise patented technology that eliminates direct greenhouse gas emissions from the traditional smelting process, a key step in aluminium production. This is a revolutionary advancement in the manufacturing of one of the world’s most widely used metals.
Now Apple has partnered with these two giants and the Governments of Canada and Quebec to to reducing the environmental impact of its products through innovation, the company helped accelerate the development of this technology. And Apple collectively investing a combined $144 million to future research and development.
“Apple is committed to advancing technologies that are good for the planet and help protect it for generations to come,”
“We are proud to be part of this ambitious new project, and look forward to one day being able to use aluminium produced without direct greenhouse gas emissions in the manufacturing of our products.”
Apple believe that, if is fully developed and implemented, this new method has the potential to eliminate direct greenhouse gas emissions from the smelting process around the world, strengthening the closely integrated Canada-United States aluminium and manufacturing industries.
In Today's news Apple’s announcement last month that all of its facilities are now powered with 100 percent clean energy and 23 of its suppliers have committed to do the same. Additionally, as part of the company’s goal to eventually make all of its products from recycled or renewable materials, it debuted Daisy, a robot that can more efficiently disassemble iPhones to recover valuable parts for future high tech recycling.
Aluminium giants Alcoa Corporation and Rio Tinto Aluminium today announced a joint venture to commercialise patented technology that eliminates direct greenhouse gas emissions from the traditional smelting process, a key step in aluminium production. This is a revolutionary advancement in the manufacturing of one of the world’s most widely used metals.
Now Apple has partnered with these two giants and the Governments of Canada and Quebec to to reducing the environmental impact of its products through innovation, the company helped accelerate the development of this technology. And Apple collectively investing a combined $144 million to future research and development.
Tim Cook, Apple CEO said
“Apple is committed to advancing technologies that are good for the planet and help protect it for generations to come,”
“We are proud to be part of this ambitious new project, and look forward to one day being able to use aluminium produced without direct greenhouse gas emissions in the manufacturing of our products.”
Apple believe that, if is fully developed and implemented, this new method has the potential to eliminate direct greenhouse gas emissions from the smelting process around the world, strengthening the closely integrated Canada-United States aluminium and manufacturing industries.
In Today's news Apple’s announcement last month that all of its facilities are now powered with 100 percent clean energy and 23 of its suppliers have committed to do the same. Additionally, as part of the company’s goal to eventually make all of its products from recycled or renewable materials, it debuted Daisy, a robot that can more efficiently disassemble iPhones to recover valuable parts for future high tech recycling.
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